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  3. Auchan SWOT Analysis

Auchan SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 07, 2024Read time:

Here is a detailed SWOT analysis of Auchan covering strengths, weaknesses, opportunities and threats.

Auchan Strengths

  1. Strong worldwide presence in over 12 countries
  2. Divergent product offering according to region,category
  3. Wide range of products and service offerings
  4. One of the Biggest hypermarket in world with over 260,000 employees
  5. Attractive promotional offers given regularly to attract customers
  6. Own label product brands
  7. Innovative and efficient services

Above are the strengths in the SWOT Analysis of Auchan. The strengths of Auchan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Auchan Weaknesses

  1. Brand recall difficult due to different names for different stores
  2. Have not targeted high premium segment
  3. Global penetration is restricted compared to some other leading stores

These were the weaknesses in the Auchan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Auchan Opportunities

  1. Joint venture with various outside county retailors
  2. International tie-ups and tapping emerging economies

Above we covered the opportunities in Auchan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Auchan Threats

  1. Facing controversy related to labour policyin some countries
  2. RestringLaws of FDI investment in other countries

The threats in the SWOT Analysis of Auchan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Auchan SWOT analysis.

Read Similar SWOT analysis

About Auchan

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Auchan Overview
Parent Company

Mulliez Group




Lifestyle and Retail

Tagline/ Slogan

Life, the real one  - (La Vie, La Vraie“(French))


Low price and large product selection for better quality life

Auchan STP

Price conscious group

Target Market

Upper middle class and lower middle class


Product for better quality life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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