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David Jones SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 20, 2023Read time:

Here is a detailed SWOT analysis of David Jones covering strengths, weaknesses, opportunities and threats.

David Jones Strengths

  1. Strong domestic presence inAustralian market in fashion, electricity and food products
  2. Variety of products offered
  3. Store locations as Low risk and high value locations
  4. Has over 200 retail stores in France and Luxembourg

Above are the strengths in the SWOT Analysis of David Jones. The strengths of David Jones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

David Jones Weaknesses

  1. Due to many options available, brand switching is high and low brand loyalty
  2. Limited global penetration

These were the weaknesses in the David Jones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

David Jones Opportunities

  1. Entering into pharmaceutical business
  2. Leveraging on brand name David Jones to enter into other product line extension

Above we covered the opportunities in David Jones SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about David Jones

    David Jones Threats

    1. Increasing domestic competition as new brands coming constantly
    2. High brand switching by customers means limited brand loyalty

    The threats in the SWOT Analysis of David Jones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

    Hence this concludes the David Jones SWOT analysis.

    About David Jones

    The table below gives the brand overview along with its target market, segmentation, positioning & USP

    David Jones Overview
    Parent Company

    David Jones group




    Lifestyle and Retail

    Tagline/ Slogan

    There is no other store like


    Affordable style

    David Jones STP

    Style and quality conscious group

    Target Market

    Young generation and home makers


    Style within reach

    This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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