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  3. Staples SWOT Analysis

Staples SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: December 11, 2023Read time:

Here is a detailed SWOT analysis of Staples covering strengths, weaknesses, opportunities and threats.

Staples Strengths

  1. Over 2,000 stores worldwide in 26 countries.
  2. Sells office machines, promotional products, furniture, technology and business services both in stores and online.
  3. Staples do business exclusively with enterprises in multiple European countries as Staples Advantage.
  4. More than 1,00,000 employee worldwide.
  5. Creative advertising and branding has enhanced its brand visibility

Above are the strengths in the SWOT Analysis of Staples. The strengths of Staples looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Staples Weaknesses

  1. Still hasn’t made penetration into the emerging economies
  2. Strong competition means market share is less compared to global leaders

These were the weaknesses in the Staples SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Staples Opportunities

  1. Global penetration into emerging economies
  2. Incorporation of recycled content gives an edge over and above its competitor in a society.
  3. Better customer relationship will help to achieve more market share.

Above we covered the opportunities in Staples SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Staples Threats

  1. Expansion planning in offerings by Staples may dilute focus on core competency
  2. Intense competition
  3. Changing govt policies and regulations on FDIs

The threats in the SWOT Analysis of Staples are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Staples SWOT analysis.

About Staples

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Staples Overview
Parent Company



Office supply chain store


Lifestyle and Retail

Tagline/ Slogan

That was easy


Low prices, guaranteed

Staples STP

Office going people

Target Market

Influencer and people from purchase department of office


Low prices for office supplies, electronics and furniture

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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