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  3. O Reilly Automotive SWOT Analysis

O Reilly Automotive SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: October 11, 2023Read time:

Here is a detailed SWOT analysis of O Reilly Automotive covering strengths, weaknesses, opportunities and threats.

O Reilly Automotive Strengths

  1. Acquired CSK Auto
  2. Present in more than 3,600+ locations
  3. All types of accessories are present right from exterior parts to fluids and chemicals
  4. S&P 500 Component and 52,00+ full time employees

Above are the strengths in the SWOT Analysis of O Reilly Automotive. The strengths of O Reilly Automotive looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

O Reilly Automotive Weaknesses

  1. Geographical expansion is very less
  2. Debt to equity ratio is very high above accepted standard

These were the weaknesses in the O Reilly Automotive SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

O Reilly Automotive Opportunities

  1. Export opportunity to developing country
  2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies
  3. Participation in various auto expos and displaying auto design
  4. Offer new and remanufactured hard parts, water pumps and all other variety of range under single brand name

Above we covered the opportunities in O Reilly Automotive SWOT Analysis. The opportunities for any brand can include prospects of future growth.

O Reilly Automotive Threats

  1. People prefer to buy parts from authorized service station of company
  2. Availability of all components at any point of time is very important
  3. Introduction of low maintenance car is potential threat for future business

The threats in the SWOT Analysis of O Reilly Automotive are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the O Reilly Automotive SWOT analysis.

Read Similar SWOT analysis

About O Reilly Automotive

The table below gives the brand overview along with its target market, segmentation, positioning & USP

O Reilly Automotive Overview
Parent Company

O'Reilly Automotive


Chain of auto parts stores


Lifestyle and Retail

Tagline/ Slogan

Professional Part People


Retail of aftermarket automotive parts

O Reilly Automotive STP

Car user in United States

Target Market

People looking for spare parts of cars


Dominant supplier of auto parts


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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