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  3. Nilgiris Store SWOT Analysis

Nilgiris Store SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: August 27, 2023Read time:

Here is a detailed SWOT analysis of Nilgiris Store covering strengths, weaknesses, opportunities and threats.

Nilgiris Store Strengths

  1. One of the oldest supermarket chains in India with origins dating back to 1905
  2. Over 90 stores run in south India
  3. Sells its own range of manufactured products with a very high brand recall value
  4. Wide product portfolio across Dairy, Staples and Bakery

Above are the strengths in the SWOT Analysis of Nilgiris Store. The strengths of Nilgiris Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nilgiris Store Weaknesses

  1. Lack of advanced Information technology when comparedtoglobal competitors
  2. No clear strategy for differentiation from its competitors

These were the weaknesses in the Nilgiris Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nilgiris Store Opportunities

  1. Expand into other states
  2. Upgrade its IT Information Systems

Above we covered the opportunities in Nilgiris Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nilgiris Store Threats

  1. Rising threat in retail sector from big foreign players like Walmart
  2. Rising costs of inputs, fuel, labour, raw materials etc.

The threats in the SWOT Analysis of Nilgiris Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nilgiris Store SWOT analysis.

Read Similar SWOT analysis

About Nilgiris Store

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nilgiris Store Overview
Parent Company

Nilgiris Store


Food Retail


Lifestyle and Retail

Tagline/ Slogan

At the heart of great taste. Since 1905


oldest and leaders in the series of supermarkets in South India; well-known to the locals for its high-quality services and products

Nilgiris Store STP

Price conscious, value-for-money seeking consumers

Target Market

Middle income households


Quality products at competitive rates all under one roof

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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