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Cotswold Outdoor SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 09, 2024Read time:

Here is a detailed SWOT analysis of Cotswold Outdoor covering strengths, weaknesses, opportunities and threats.

Cotswold Outdoor Strengths

  1. Brand Heritage of being a 3 decade old outdoor retailer
  2. Own 70+ stores, making them market leaders in this oligopoly
  3. High Profit Margin enables them to diversify into different markets with similar products
  4. Recommended retailer for the Duke of Edinburgh Award scheme
  5. Extremely Knowledgeable staff helps serve customers better
  6. Partnership with The Scout Association
  7. Actively supportslocal communities and groups thus establishing good ties with outdoor activity groups
  8. Award-winning website and exclusive stockist of many popular products
  9. Competitive Pricing (Offers to match prices of any competitor)

Above are the strengths in the SWOT Analysis of Cotswold Outdoor. The strengths of Cotswold Outdoor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cotswold Outdoor Weaknesses

  1. Limited market share and less marketing compared to globa competitors
  2. In-store staff requires extensive training and expense and hence attrition can be a problem

These were the weaknesses in the Cotswold Outdoor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cotswold Outdoor Opportunities

  1. Opportunity to enter outdoor sports market because of similar market with different products
  2. Move out of UK into another western country with disposable income and a culture of outdoor activity
  3. Go into more personalized service (leverage the trained sales staff)
  4. Diversification into outdoor fitness training
  5. Develop new innovative products to capture the market
  6. Developing a synergy through more partnerships with outdoor groups
  7. Build better relationship and loyalty among customers through sponsorships of outdoor sports and events

Above we covered the opportunities in Cotswold Outdoor SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cotswold Outdoor Threats

  1. Weather conditions are a direct threat to outdoor retailers with sales being significantly hit in bad weather years
  2. Larger and more dominant businesses like Tresspass andTog 24 with more stores and longer heritage
  3. Growing urbanization is driving down outdoor activity
  4. Margin compression from online competitors
  5. Declining youth participation in core outdoor activities
  6. Economic downturn significantly affects peoples vacation and outdoor activity affecting sales
  7. Changing Customer preferences which can be quite unpredictable

The threats in the SWOT Analysis of Cotswold Outdoor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cotswold Outdoor SWOT analysis.

About Cotswold Outdoor

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cotswold Outdoor Overview
Parent Company

Lion Adventure Cooperatief UA


Outdoor Clothing and Equipment


Lifestyle and Retail

Tagline/ Slogan

“Outdoor, Action, Travel”


Over 3 decades of experience in selling outdoor equipment; Expert training to staff; Expert Boot-fitting, Rucksack Fitting

Cotswold Outdoor STP

People doing outdoor leisure/adventure activities

Target Market

Physically Active families, Adventurous People, Holiday Makers, Duke of Edinburgh's Award candidates


Price (Competitive Pricing), People – Expert trained staff


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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