Giant Foods SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Giant Foods covering strengths, weaknesses, opportunities and threats.

Giant Foods Strengths

  1. Trusted brand: About 90 years old
  2. Wide presence: 170 stores and 150+ full service pharmacies across USA
  3. Effective scheme for prominent customers like Bonuscard, coupons, etc
  4. Online presence: Online order facility and high number of followers on facebook and twitter
  5. Increased customer engagement through schemes like meal ideas, healthy ideas, etc
  6. Community stewardship: Focus on improving the life of children and removing hunger

Above are the strengths in the SWOT Analysis of Giant Foods. The strengths of Giant Foods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Giant Foods Weaknesses

  1. Ownership: In 1999 Giant was bought by Royal Ahold which also was soon plunged into turmoil after a financial scandal.
  2. The brand has strained relationship with other sister banners
  3. High competition from other supermarket chains like Wal-Mart, Wegmans, etc

These were the weaknesses in the Giant Foods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Giant Foods Opportunities

  1. Shopper insight: loyalty card program should be developed more systematically
  2. More private label brands Can be developed
  3. Firm can leverage new store prototype

Above we covered the opportunities in Giant Foods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Giant Foods Threats

  1. Competition from Wal-Mart (huge market overlap), other regional competition.
  2. Pressure from shareholders might compromise short term for longer term decisions
  3. Company operates in regional markets with weak economic conditions

The threats in the SWOT Analysis of Giant Foods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Giant Foods SWOT analysis.

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About Giant Foods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Giant Foods

Parent Company

Royal Ahold

Category

Supermarket Chain

Sector

Lifestyle and Retail

Tagline/ Slogan

Quality. Selection. Savings. Every Day.

USP

Giant Food Stores are often referred to as Giant-Carlisle, which have a strong presence in the region

Giant Foods STP
Segmentation

Grocery store and retail chains

Target Market

Price conscious and high quality

Positioning

High quality, best price with lot of brands available

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Giant Foods. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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