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  3. Card Factory SWOT Analysis

Card Factory SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 03, 2023Read time:

Here is a detailed SWOT analysis of Card Factory covering strengths, weaknesses, opportunities and threats.

Card Factory Strengths

  1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
  2. Online sale through gettingpersonal.co.uk including variety of products from chocolates to engraved champagne flutes
  3. Strong Management with good decision making capabilities
  4. Large number of valued store network
  5. The company has over 6500 employees

Above are the strengths in the SWOT Analysis of Card Factory. The strengths of Card Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Card Factory Weaknesses

  1. Stuck with the price range
  2. Not adjusting fast to the change happening in the greeting card industry
  3. Limited cards range online means limited share

These were the weaknesses in the Card Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Card Factory Opportunities

  1. Growth in UK as well as in other countries
  2. Increase in online cards market
  3. Increase Product variety and mix online with proper marketing

Above we covered the opportunities in Card Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Card Factory Threats

  1. British Greeting cards market not growing
  2. Online retailers growing at high pace
  3. Rising Delivery charges

The threats in the SWOT Analysis of Card Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Card Factory SWOT analysis.

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About Card Factory

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Card Factory Overview
Parent Company

Sportswift Ltd


Greeting Cards, Gift stores


Lifestyle and Retail

Tagline/ Slogan

Compare the quality, compare the price


Prices constant for the last ten years

Card Factory STP

People interested in buying Cards and gifts at affordable prices

Target Market

Young middle class people who wants good quality products at affordable prices


Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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