1. SWOT Analysis
  2. Lifestyle and Retail
  3. Wills Lifestyle SWOT Analysis

Wills Lifestyle SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 21, 2023Read time:

Here is a detailed SWOT analysis of Wills Lifestyle covering strengths, weaknesses, opportunities and threats.

Wills Lifestyle Strengths

  1. A strong management market leader across various sectors.
  2. Brand is famous globally for its products and diversified portfolio.
  3. Shopping convenience for people and family shopping option all under one roof.
  4. Customer loyalty schemes with membership given to customers and given special preference.
  5. Technology intensive company.

Above are the strengths in the SWOT Analysis of Wills Lifestyle. The strengths of Wills Lifestyle looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wills Lifestyle Weaknesses

  1. Has not yet captured the complete market; quite a lot of segments need to be captured.
  2. Despite high brand recall, the brand is subject to high brand switching as lots of other brands to choose from

These were the weaknesses in the Wills Lifestyle SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wills Lifestyle Opportunities

  1. Entering the rural retailing segment
  2. Advantages due to location
  3. Expansion in the online space with e-retailing

Above we covered the opportunities in Wills Lifestyle SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Wills Lifestyle

Wills Lifestyle Threats

  1. Shopping culture changing with people preferring online shopping
  2. Less differentiation in the malls as other brands is also setting up their shops.
  3. Poor inventory and stock availability measures

The threats in the SWOT Analysis of Wills Lifestyle are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wills Lifestyle SWOT analysis.

Read Similar SWOT analysis

About Wills Lifestyle

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wills Lifestyle Overview
Parent Company



Apparels and accessories


Lifestyle and Retail

Tagline/ Slogan

Enjoy the Change


Quality and diverse product portfolio

Wills Lifestyle STP

People looking for clothes for the occasion

Target Market

Premium buyers men and women looking for clothes for different occasions


Premium high street brand

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wills Lifestyle. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin