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Fred Perry SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 06, 2024Read time:

Here is a detailed SWOT analysis of Fred Perry covering strengths, weaknesses, opportunities and threats.

Fred Perry Strengths

  1. First anti-perspirent  product to be used in sports.
  2. Associated with Wimbledon the most prestigious tournament of Tennis
  3. Exclusive and comfortable feeling for the customer
  4. Iconic brand with long history and rich heritage
  5. Brand endorsed by various athletes and sportsman

Above are the strengths in the SWOT Analysis of Fred Perry. The strengths of Fred Perry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fred Perry Weaknesses

  1. Compared to competitors does not have famous people who have endorsed the brand means lesser popularity
  2. Only sports people who play sports like tennis and gold can associate with the brand
  3. Not sold in many shops

These were the weaknesses in the Fred Perry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fred Perry Opportunities

  1. High demand for its anti-perspirent products but lack of products.
  2. Big demand in sports playing countries
  3. Global expansion and reach

Above we covered the opportunities in Fred Perry SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fred Perry Threats

  1. Competition from other brands offering sports apparel
  2. Most imitated brand in sports fraternity
  3. Loss of market share due to advanced technologies used by competitors

The threats in the SWOT Analysis of Fred Perry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fred Perry SWOT analysis.

About Fred Perry

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fred Perry Overview
Parent Company

Fred Perry


Clothing and Sportswear


Lifestyle and Retail

Tagline/ Slogan

The mark of excellence


Very first British brand to create a blend between street wear and sportswear

Fred Perry STP

Sportsman and people playing sport

Target Group

Young men and women from upper-middle class


Rebellious brand but a luxury brand for sportsperson.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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