Burton Menswear SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team, Last Updated: April 26, 2020

Here is a detailed SWOT analysis of Burton Menswear covering strengths, weaknesses, opportunities and threats.

Burton Menswear Strengths

  1. An established fashion house
  2. Quality of Service is the most important aspect in Burton also known as the Burton Quality of Service
  3. Established a niche for itself in Men’s clothing
  4. High product reputation and brand presence

Above are the strengths in the SWOT Analysis of Burton Menswear. The strengths of Burton Menswear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Burton Menswear Weaknesses

  1. Has to maintain its brand image and hence a lot of money is spent in maintaining it
  2. Limited brand penetration and recall globally compared to competitors

These were the weaknesses in the Burton Menswear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Burton Menswear Opportunities

  1. To expand its product line to cover all the fashion needs for men
  2. To open more outlets in the emerging countries with the amount of increase in the disposable income
  3. Sponsorships for fashion events to boost brand presence

Above we covered the opportunities in Burton Menswear SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Burton Menswear Threats

  1. Intense Competition
  2. Ease of substitutes
  3. Imitation of fashion by other fashion houses and local competitors

The threats in the SWOT Analysis of Burton Menswear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Burton Menswear SWOT analysis.

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About Burton Menswear

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Burton Menswear Overview
Parent Company

Burton Menswear

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Burton Menswear London

USP

Men’s Fashion

Burton Menswear STP
Segmentation

Mid Economy to Premium apparel segment

Target Market

Urban Men from the upper middle class

Positioning

Fulfilling fashion needs for men


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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