1. SWOT Analysis
  2. Lifestyle and Retail
  3. HomeGoods SWOT Analysis

HomeGoods SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: January 03, 2024Read time:

Here is a detailed SWOT analysis of HomeGoods covering strengths, weaknesses, opportunities and threats.

HomeGoods Strengths

  1. Weekly shipments, new stuff every week
  2. Large network, product from across the globe as its also known as HomeSense
  3. Designer goods at low prices
  4. Strong Brand Equity as it has over 400 stores
  5. Great growth history also enhances its strong legacy

Above are the strengths in the SWOT Analysis of HomeGoods. The strengths of HomeGoods looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

HomeGoods Weaknesses

  1. Customers may have to do their own combinations and may feel lost
  2. Limited global presence compared to big retail players

These were the weaknesses in the HomeGoods SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

HomeGoods Opportunities

  1. Expand options for online orders, home delivery
  2. Expansion abroad
  3. Provide suggestions from interior designers
  4. High End customers, exclusive designer made interiors

Above we covered the opportunities in HomeGoods SWOT Analysis. The opportunities for any brand can include prospects of future growth.

HomeGoods Threats

  1. Economic slowdown will prevent people from spending on decoration
  2. Other stores offering imported items
  3. Online retailers for home improvement

The threats in the SWOT Analysis of HomeGoods are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the HomeGoods SWOT analysis.

About HomeGoods

The table below gives the brand overview along with its target market, segmentation, positioning & USP

HomeGoods Overview
Parent Company

TJX Companies


Home furnishing, home improvement


Lifestyle and Retail

Tagline/ Slogan

Be HomeGoods Happy; Irresistible finds exceptional prices


Distinctive home fashions at irresistible prices

HomeGoods STP

Families looking for setting up new homes or refurbishing existing ones at an affordable price

Target Market

Working middle class and upper middle class families, looking to add style to their homes


Place of unique and beautiful finds offered discounts in department and specialty store prices every day


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to HomeGoods. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin