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  3. TBZ Tribhovandas Bhimji Zaveri SWOT Analysis

TBZ Tribhovandas Bhimji Zaveri SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team Last Updated: August 19, 2023Reading time:

Here is a detailed SWOT analysis of TBZ Tribhovandas Bhimji Zaveri covering strengths, weaknesses, opportunities and threats.

TBZ Tribhovandas Bhimji Zaveri Strengths

  1. Strong Brand name-TBZ: the originalsince 1864 with rich experience of management and development
  2. New products and designsfrom all over the world like Italy, Turkey and Thailand
  3. Has invaluable experience in selecting potential markets, real estate locations, training staff and undertaking the marketing. 
  4.  TBZ introduced a revolutionary policy of giving back 100% market-value of gold to the customers so as to increase and sustain faith in the gold jewelry industry
  5. Excellent advertising and brand awareness amongst Indian cities

Above are the strengths in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri. The strengths of TBZ Tribhovandas Bhimji Zaveri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

TBZ Tribhovandas Bhimji Zaveri Weaknesses

  1. Focusing an increase in sales of diamond studded jewellery in order to increase its profit
  2. Need to expand globally since it is dependent on the Indian market only

These were the weaknesses in the TBZ Tribhovandas Bhimji Zaveri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

TBZ Tribhovandas Bhimji Zaveri Opportunities

  1. Increase number of stores in India as well global penetration 
  2. Increase marketing activities to increase footfalls and sales
  3. Sponsorship and tie-ups with fashion events to increase brand visibility

Above we covered the opportunities in TBZ Tribhovandas Bhimji Zaveri SWOT Analysis. The opportunities for any brand can include prospects of future growth.

TBZ Tribhovandas Bhimji Zaveri Threats

  1. There is an intense competition from Branded companies and local retailers
  2. The difficulties of securing retail store locations
  3. Competition from family owned business in this sector

The threats in the SWOT Analysis of TBZ Tribhovandas Bhimji Zaveri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the TBZ Tribhovandas Bhimji Zaveri SWOT analysis.

Read Similar SWOT analysis

About TBZ Tribhovandas Bhimji Zaveri

The table below gives the brand overview along with its target market, segmentation, positioning & USP

TBZ Tribhovandas Bhimji Zaveri Overview
Parent Company

Shrikant Zaveri Group

Category

Jewellery and Diamonds

Sector

Lifestyle and Retail

Tagline/ Slogan

TBZ-The original since 1864

USP

Unique design, trusted brand

TBZ Tribhovandas Bhimji Zaveri STP
Segmentation

Working woman who loves gold and diamonds jewellery

Target Market

Middle class and upper income group

Positioning

Good Service, commitment to quality


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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