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  3. SuperValu SWOT Analysis

SuperValu SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 23, 2023Read time:

Here is a detailed SWOT analysis of SuperValu covering strengths, weaknesses, opportunities and threats.

SuperValu Strengths

  1. One of the largest food retailing company in the U.S and 75th rank in the Fortune 500
  2. Has formed close relationships with many family-owned grocery businesses for over two or three generations
  3. Has economies of scale by purchasing in bulk
  4. Stong low cost distribution network of Direct Store Delivery system from its nationwide located distribution centers
  5. Has wide presence throughout the country with 2,500+ food and food/drug combination stores, 850+ in-store pharmacies, 110+ fuel centers and is the primary distributor to 2,200 stores

Above are the strengths in the SWOT Analysis of SuperValu. The strengths of SuperValu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

SuperValu Weaknesses

  1. The company is facing financial problems due to falling revenue and low margins coupled with a weak economy. So it has also sold many underperforming stores and is trying to do cost control
  2. Low brand recall as compared to global players

These were the weaknesses in the SuperValu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

SuperValu Opportunities

  1. Ethnic food market is an emerging sector and there is no clear market leader.
  2. Can use the e-commerce platform to attract new customer base

Above we covered the opportunities in SuperValu SWOT Analysis. The opportunities for any brand can include prospects of future growth.

SuperValu Threats

  1. New Low price stores like Walmart has threatened its existence. It had to sell Shop 'n Save stores in the Pittsburgh market as it was unable to compete with Walmart and Giant Eagle
  2. Increasing competition means low market share growth
  3. Unfavorable govt policies and economic recession

The threats in the SWOT Analysis of SuperValu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the SuperValu SWOT analysis.

About SuperValu

The table below gives the brand overview along with its target market, segmentation, positioning & USP

SuperValu Overview
Parent Company

SuperValu, Inc.


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Real food, Real people


Service and value

SuperValu STP

Food and grocery retail

Target Group

Middle income group


Value for money food

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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