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Naspers SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: June 26, 2023Read time:

Here is a detailed SWOT analysis of Naspers covering strengths, weaknesses, opportunities and threats.

Naspers Strengths

  1. Strong brand presence in the field of multi media, TV and broadcasting
  2. Experienced entrepreneurs to build internet businesses from scratch
  3. Operations in over 15 countries across the world
  4. Nearly 12000 employees form the strong workforce of the company
  5. Has many brands of newspapers, magazines, internet services etc

Above are the strengths in the SWOT Analysis of Naspers. The strengths of Naspers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Naspers Weaknesses

  1. Crowded funding market
  2. Weak presence in Asian Media and E-commerce sector

These were the weaknesses in the Naspers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Naspers Opportunities

  1. Growing e-commerce sector in South Asia and China
  2. Consolidation in Internet ventures in Central Europe

Above we covered the opportunities in Naspers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Naspers Threats

  1. High taxation and regulation in India
  2. E-media ata nascent stage with less penetration of m-commerce

The threats in the SWOT Analysis of Naspers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Naspers SWOT analysis.

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About Naspers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Naspers Overview
Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Entertainment, information and trading on demand


Entertainment, trading opportunities, information and access to their friends – wherever our users may be.

Naspers STP

Funds in Media related companies

Target Market

E-commerce and Media firms


Traditional print media company to current e-media focused approach

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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