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The Sun SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: January 18, 2024Read time:

Here is a detailed SWOT analysis of The Sun covering strengths, weaknesses, opportunities and threats.

The Sun Strengths

  1. Substantial percentage readers are women for this newspaper
  2. Published in united Kingdom and Ireland with two regionalised editions
  3. Tenth largest circulation of any newspaper in the world
  4. Attractive display of pictures makes the newspaper eye-catchy

Above are the strengths in the SWOT Analysis of The Sun. The strengths of The Sun looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

The Sun Weaknesses

  1. Involved in a number of controversies
  2. Intense competition in the market means market share remains restricted

These were the weaknesses in the The Sun SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

The Sun Opportunities

  1. Try to enter into more contracts with other fast food joints as Mc Donald’s for subscription
  2. Introduce innovative features which grab attention with less criticism
  3. Improve the sales by marketing on large scale via Internet

Above we covered the opportunities in The Sun SWOT Analysis. The opportunities for any brand can include prospects of future growth.

The Sun Threats

  1. Increasing competition from other tabloids
  2. High level of criticism which may lead to law suits against Sun
  3. Government may regulate free press in United Kingdom

The threats in the SWOT Analysis of The Sun are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the The Sun SWOT analysis.

About The Sun

The table below gives the brand overview along with its target market, segmentation, positioning & USP

The Sun Overview
Parent Company

News International


English Tabloid newspaper


Media & Entertainment

Tagline/ Slogan



Largest circulation of newspaper in the United kingdom

The Sun STP

English reading population

Target Market

Youngsters, students and politicians


Attractive display with graphics and easy to share with friends, no substitute for the handheld version

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to The Sun. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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