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Takeda Pharmaceutical SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: May 23, 2024Read time:

Here is a detailed SWOT analysis of Takeda Pharmaceutical covering strengths, weaknesses, opportunities and threats.

Takeda Pharmaceutical Strengths

  1. Merger with Zydus enhanced brand position
  2. Profitable position as the largest drug maker in Japan and global presence in nearly 25 countries
  3. Takeda effect in which sales & marketing work closely to revitalize product showing flat sales
  4. Strong product pipeline and over 36,000 employees
  5. Good positioning in endocrinology market

Above are the strengths in the SWOT Analysis of Takeda Pharmaceutical. The strengths of Takeda Pharmaceutical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Takeda Pharmaceutical Weaknesses

  1. Largely dependent on its four blockbuster therapeutics
  2. Product recalls & discontinued projects have earlier affected image
  3. Limited presence in emerging markets

These were the weaknesses in the Takeda Pharmaceutical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Takeda Pharmaceutical Opportunities

  1. It can enhance its positioning in monoclonal antibody development
  2. It can enter India’s increasing generic market
  3. Increasing standardsof living

Above we covered the opportunities in Takeda Pharmaceutical SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Takeda Pharmaceutical Threats

  1. Japanese health care reforms encouraging generic prescribing
  2. Increased penetration of western players in Japanese market
  3. Natural calamities in Japan

The threats in the SWOT Analysis of Takeda Pharmaceutical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Takeda Pharmaceutical SWOT analysis.

About Takeda Pharmaceutical

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Takeda Pharmaceutical Overview
Parent Company

Takeda Pharmaceutical




Pharma and Healthcare

Tagline/ Slogan

Transformation into a New Takeda


The largest pharmaceutical company in Japan and one of the global leaders of the industry

Takeda Pharmaceutical STP

Metabolic, CNS, Inflammatory diseases  & oncology

Target Group

Healthcare professionals & pharmacists.


Takeda is committed to striving towards better health for patients worldwide through leading innovation in medicine.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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