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Perrigo SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: September 08, 2023Read time:

Here is a detailed SWOT analysis of Perrigo covering strengths, weaknesses, opportunities and threats.

Perrigo Strengths

  1. It has over 8700 well trained employees and a strong revenue
  2. Considerable boost in the market with FDA clearing its generic version of KV Pharmaceutical Company’s Gynazole
  3. U.S. approval to market OTC heart burn medication Prevacid, proving presence in cardio section.
  4. Acquisitions helped the brand establish its presence
  5. Has won accolades like Fastest growing companies, best of the best company

Above are the strengths in the SWOT Analysis of Perrigo. The strengths of Perrigo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Perrigo Weaknesses

  1. Govt policies and regulations often slow down the production and affects efficiency
  2. Limited presence in emerging markets

These were the weaknesses in the Perrigo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Perrigo Opportunities

  1. Increasing awareness about medical insurance
  2. Rising living standards
  3. Increasing US ageing population with more prevalence of neurological disorders

Above we covered the opportunities in Perrigo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Perrigo Threats

  1. The market for generic prescription drugs is subject to intense competition from other manufacturers.
  2. Large pharmaceutical companies launching their own generic version of a branded product.
  3. Counterfeiting, replication, or other tampering with its products

The threats in the SWOT Analysis of Perrigo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Perrigo SWOT analysis.

About Perrigo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Perrigo Overview
Parent Company





Pharma and Healthcare

Tagline/ Slogan

Providing the World with Quality, Affordable health care products


Largest manufacturer in US of private label over-the-counter pharmaceuticals

Perrigo STP

API, over the counter drugs, nutritional drugs, consumer healthcare

Target Market

Specialty healthcare professionals & retail outlets


Delivering affordable, consistent quality products that always meet regulatory requirements.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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