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Humana SWOT Analysis

Published by MBA Skool Team in Pharma and Healthcare category Last Updated: February 19, 2024Read time:

Here is a detailed SWOT analysis of Humana covering strengths, weaknesses, opportunities and threats.

Humana Strengths

  1. Diverse lines of business position
  2. History of innovation and strategic alliances
  3. Strong presence among the competitors
  4. Comprehensive set of products and policies

Above are the strengths in the SWOT Analysis of Humana. The strengths of Humana looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Humana Weaknesses

  1. Financially weak compared to competitors
  2. Very competitive industry with strong competitors
  3. Low membership levels and Low growth rate compared to industry benchmark

These were the weaknesses in the Humana SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Humana Opportunities

  1. Favourable demographics in future
  2. Use of technology in R & D to create market specific products
  3. Expansion across different geographies

Above we covered the opportunities in Humana SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Humana Threats

  1. Rising cost of healthcare
  2. Possibility of price wars
  3. Rising unemployment and government interventions

The threats in the SWOT Analysis of Humana are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Humana SWOT analysis.

About Humana

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Humana Overview
Parent Company

Humana Inc


Health Care


Pharma and Healthcare

Tagline/ Slogan

Guidance when you need it most


To help people achieve life-long wellbeing

Humana STP

Accident and Health insurance ; Medical Service plans

Target Market

Seniors , Military members and self employed individuals


Different positioning to different target group. For military members –High quality cost effective  and accessible health care services


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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