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Stryker SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team Last Updated: September 08, 2023Reading time:

Here is a detailed SWOT analysis of Stryker covering strengths, weaknesses, opportunities and threats.

Stryker Strengths

  1. Unique set of offerings for customers ie hospitals and patients
  2. Commitmentto social responsibilty
  3. Strong Brand name and customer loyalty
  4. Trusted partnerships and associations with medical service agencies and hospitals

Above are the strengths in the SWOT Analysis of Stryker. The strengths of Stryker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Stryker Weaknesses

  1. Controversial incident regarding recall of the Neptune Waste Management System gives negative publicity
  2. Weak R& D department – lack of continuous innovation compared to global players
  3. Mixed signals received by investors regarding company image

These were the weaknesses in the Stryker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Stryker Opportunities

  1. New products and offerings through services
  2. Geographical expansion especially in emerging economies
  3. Innovation and technology

Above we covered the opportunities in Stryker SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Stryker Threats

  1. Substitute products from competitors
  2. Volatile exchange rates
  3. Government regulations and highly competitive industry

The threats in the SWOT Analysis of Stryker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Stryker SWOT analysis.

About Stryker

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Stryker Overview
Parent Company

Stryker Corporation




Pharma and Healthcare

Tagline/ Slogan

We make a difference


Pushing the frontiers of medical research with uncompromising clinical integrity to improve the lives of patients around the world

Stryker STP

Medical devices , orthopaedic implants ,surgical equipment

Target Market

Patient handling and emergency medical equipment.


dedicated to helping healthcare professionals perform their jobs more efficiently while enhancing patient care

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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