Terumo SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Terumo covering strengths, weaknesses, opportunities and threats.

Terumo Strengths

  1. Robust product portfolio
  2. Hospital products include syringes, infusion pumps, electronic thermometer and sphygmomanometer, diabetes care products
  3. Strong R&D capabilities
  4. Global presence mitigating concentration risks

Above are the strengths in the SWOT Analysis of Terumo. The strengths of Terumo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Terumo Weaknesses

  1. Product recalls have affected reputation/ loss of market share

These were the weaknesses in the Terumo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Terumo Opportunities

  1. Strategic acquisitions likely to promote new growth opportunities
  2. Focus on South East Asia to diversify production base
  3. Strategic alliances likely to improve market position
  4. Ageing population to spur product demand

Above we covered the opportunities in Terumo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Terumo Threats

  1. Stringent regulations could undermine domestic and international sales position
  2. Cost containment measures in Japan could limit profit growth
  3. Further reduction in reimbursement levels in Japan would put downward pressure on Terumo's top-line growth

The threats in the SWOT Analysis of Terumo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Terumo SWOT analysis.

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About Terumo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Terumo Overview
Parent Company

Terumo

Category

Health care

Sector

Pharma and Healthcare

Tagline/ Slogan

Contributing to society through healthcare

USP

Respect for individual and promotion of intercultural understanding

Terumo STP
Segmentation

Manufacture and sale of a range of medical products and equipment

Target Market

General hospital products, disposable medical equipment, medical electronic products, diabetes care products

Positioning

Terumo’s unique technology makes medical treatment kinder and gentler


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Terumo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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