1. SWOT Analysis
  2. Real Estate and Construction
  3. Public Storage SWOT Analysis

Public Storage SWOT Analysis

Here is a detailed SWOT analysis of Public Storage covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Real Estate and Construction category Last Updated: August 25, 2023Read time:

Public Storage Strengths

  1. Financial stability as compare to competitors
  2. Global presence is strong as compare to competitors
  3. Low debt ratios and Online presence and service
  4. One of the largest self-storage companies in US
  5. It has more than 200 company-owned locations in the US and Europe, and approx 6,000

Above are the strengths in the SWOT Analysis of Public Storage. The strengths of Public Storage looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Public Storage Weaknesses

  1. Potential customers are less as compare to other real estate companies
  2. Not diversified in real estate sector
  3. Limited geographic presence as it dependent on the US market

These were the weaknesses in the Public Storage SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Public Storage Opportunities

  1. Opportunity for development in region outside US and UK like Asia, Australia
  2. Improving operating performance by using value added offerings like the dehumidification system of climate controlled spaces, truck move-in program, Extensive marketing

Above we covered the opportunities in Public Storage SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Public Storage Threats

  1. Immense competition from local companies
  2. Economic slump in European nation
  3. Strengthen rules and regulation by government

The threats in the SWOT Analysis of Public Storage are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Public Storage SWOT analysis.

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  • 3.

About Public Storage

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Public Storage Overview
Parent Company

Public Storage

Category

Acquisition, development, ownership, and operation of self-storage facilities which offer storage spaces for lease.

Sector

Real Estate and Construction

Tagline/ Slogan

Problem solved; Real storage expert.

USP

Good service and availability.

Public Storage STP
Segmentation

Commercial and Households in developed nation

Target Market

Those who want to relocate and want space with rent.

Positioning

The company cares for the storage of goods of its customers


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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