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Formula One (F1) SWOT Analysis

Published by MBA Skool Team in Sports Teams and Events category Last Updated: March 09, 2023Read time:

Here is a detailed SWOT analysis of Formula One (F1) covering strengths, weaknesses, opportunities and threats.

Formula One (F1) Strengths

  1. Formula One racing is a popular sport which involves high speed racing with speeds reaching as high as 350km/hr
  2. Presence of the most talented drivers and top automobile brands in the world in the championship showcases its strong presence
  3. F1 has an excellent marketing and merchandising spread all across the world
  4. The race tracks of the highest quality which are present all across the world
  5. World-wide fan following of the motorsport owing to presence on popular teams and race-drivers
  6. Some great rivalries over the years have added more glamour to the championship
  7. Excellent TV coverage with a global audience of more than 500 million viewers
  8. F1 has many car brands like Ferrari, Mercedes, McLaren etc. which participate in the race events

Above are the strengths in the SWOT Analysis of Formula One (F1). The strengths of Formula One (F1) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Formula One (F1) Weaknesses

  1. Very high expenditures have forced several teams to withdraw
  2. Various disputes between FIA and FOTA in the past have affected the brand image of F1

These were the weaknesses in the Formula One (F1) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Formula One (F1) Opportunities

  1. Focus on adding bio-fuel engines and other such measures to make F1 environment friendly
  2. Explore into newer territories like Russia, South Africa etc. in the future
  3. Formula One can continue growing by enhancing its coverage and visibility as a global sport

Above we covered the opportunities in Formula One (F1) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Formula One (F1) Threats

  1. Threat of the top teams breaking out from the F1 and forming a league of their own
  2. Top drivers moving on to other forms of racing leagues can impact the business of Formula One
  3. Growing popularity of other racing events like Moto GP, NASCAR etc. can reduce its popularity

The threats in the SWOT Analysis of Formula One (F1) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Formula One (F1) SWOT analysis.

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About Formula One (F1)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Formula One (F1) Overview
Parent Company

Fédération Internationale de l'Automobile (FIA)


Single seater auto racing


Sports Teams and Events

Tagline/ Slogan



Racing of the highest order with the best cars and the best drivers

Formula One (F1) STP

All auto-racing enthusiasts

Target Market

High income male and female in the age group 15-60


High speed and high quality auto-racing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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