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Tele2 SWOT Analysis

Published by MBA Skool Team in Telecom Service Providers category Last Updated: May 29, 2023Read time:

Here is a detailed SWOT analysis of Tele2 covering strengths, weaknesses, opportunities and threats.

Tele2 Strengths

  1. Strong Customer Base of over 35 million in its base markets
  2. Wide Geographical Presence across Sweden, Russia, Norway, & the Baltic States
  3. Expanding Operating Margin thanks to the company’s focused strategies
  4. Swedish Market Operation which has been a strong point for the company
  5. Diversified Business Operations across the telecommunication domain
  6. Good advertising and branding

Above are the strengths in the SWOT Analysis of Tele2. The strengths of Tele2 looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tele2 Weaknesses

  1. Operations in UK and Italy were criticized which affected brand image
  2. Market Share growth static in core sector

These were the weaknesses in the Tele2 SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tele2 Opportunities

  1. Increasing Demand for 3G services
  2. Predicted Growth in Telecommunications Services
  3. Operations in Russia helping to win over wider customer base
  4. Strategic Acquisitions helping to widen reach

Above we covered the opportunities in Tele2 SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tele2 Threats

  1. Global Economic Slowdown impacting revenues
  2. Availability of Frequencies and Telecom Licenses across the new markets
  3. Highly Competitive Environment causing pricing pressures

The threats in the SWOT Analysis of Tele2 are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tele2 SWOT analysis.

About Tele2

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tele2 Overview
Parent Company

Comviq, Kabelvision, and Tele2


Mobile Service Provider


Telecom Service Providers

Tagline/ Slogan

Why Pay More?


Tele2 AB is a major European telecommunications operator

Tele2 STP

The company provides fixed telephony and broadband, mobile services, data network services, content and cable TV services.

Target Market

Tele2 provides services to both individuals and corporate customers and offers broadband services and mobile services.


One of the biggest operators in Nordic region, Tele2 provides 2G and 3G services across the region, realigning its geographic footprint towards Eastern Europe and the Nordic region focusing on own infrastructure based operations which provide higher growth options and possibly better margins.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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