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  3. United Parcel Service (UPS) SWOT Analysis

United Parcel Service (UPS) SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: August 13, 2023Read time:

Here is a detailed SWOT analysis of United Parcel Service (UPS) covering strengths, weaknesses, opportunities and threats.

United Parcel Service (UPS) Strengths

  1. United Parcel Service, known as UPS, is one of the world's largest supply chain, logistics, shipping & delivery company
  2. UPS offers courier services via shipping, ground services and airway shipping
  3. The company has a strong legacy in this sector since its inception in 1907
  4. UPS has an annual revenue of around $80 billion
  5. The company has more than 400,000 employees worldwide
  6. United Parcel Services has invested in clean energy services like electric cars & vans
  7. The company's fleet of transport includes cars, vans, trucks, bicycles, planes, drones etc.
  8. United Parcel Service uses TV commercials, online ads, digital marketing, social media etc. to spread awareness

Above are the strengths in the SWOT Analysis of United Parcel Service (UPS). The strengths of United Parcel Service (UPS) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Parcel Service (UPS) Weaknesses

  1. Since UPS is present globally, it is vulnerable to lawsuits & policies of that country
  2. Market share growth is limited due to intense competition

These were the weaknesses in the United Parcel Service (UPS) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Parcel Service (UPS) Opportunities

  1. Build a more comprehensive domestic network in all countries they are present in
  2. UPS can grow via mergers and acquisitions of smaller companies
  3. Tie-up with ecommerce startups & enterprises to increase their business

Above we covered the opportunities in United Parcel Service (UPS) SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Parcel Service (UPS) Threats

  1. Economic recession, higher fuel prices & changing global policies could impact the profit of United Parcel Services
  2. Varying market demand can lead to seasonality or loss in business
  3. Increasing reach of major competitors can affect business margins

The threats in the SWOT Analysis of United Parcel Service (UPS) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Parcel Service (UPS) SWOT analysis.

About United Parcel Service (UPS)

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Parcel Service (UPS) Overview
Parent Company

United Parcel Service


Courier & Transportation Services


Transport and Logistics

Tagline/ Slogan

What Can Brown Do For You?; Worldwide Delivery Service; We run the tightest ship in the shipping business


Use of Continuous Descent Approach (CDA) to save fuel

United Parcel Service (UPS) STP

Business/companies that want to ship export packages nationally

Target Market

Shipping envelopes and packages; anyone around the world who wants to ship an envelope or package


World’s most admired mail, package & freight delivery company

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to United Parcel Service (UPS). This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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