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  3. Safexpress SWOT Analysis

Safexpress SWOT Analysis

Published by MBA Skool Team in Transport and Logistics category Last Updated: October 09, 2023Read time:

Here is a detailed SWOT analysis of Safexpress covering strengths, weaknesses, opportunities and threats.

Safexpress Strengths

  1. Credit & Retail basis pricing strategy
  2. Good brand presence in India
  3. It has great amount of Creative Service ideas
  4. “Largest Logistics service Provider in India” by Limca Book of Records in 2002
  5. Has a reach to all 627 districts in 35 states and union territories in India
  6. It has more than 3600 GPS-equipped all-weather proof, containerized vehicles

Above are the strengths in the SWOT Analysis of Safexpress. The strengths of Safexpress looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Safexpress Weaknesses

  1. Marketing and advertising is lesser than global brands
  2. Lower adoption of advanced technology

These were the weaknesses in the Safexpress SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Safexpress Opportunities

  1. Diversification in more innovative services
  2. Increasing firms in manufacturing industry
  3. It has 3600 weather proof ISO-9002 vehicles which can be used for increasing range of services

Above we covered the opportunities in Safexpress SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Safexpress Threats

  1. Big competitors with advanced technology
  2. Unorganised transportation sector
  3. Entry and penetration of international players and domestic players

The threats in the SWOT Analysis of Safexpress are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Safexpress SWOT analysis.

About Safexpress

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Safexpress Overview
Parent Company

Safexpress Ltd


Express Services


Transport and Logistics

Tagline/ Slogan

Distribution redefined; The complete logistics solution


Unique ‘Campus2Home’ service which helps students to manage all problems related to their luggage movement

Safexpress STP

Businesses with transportation needs

Target Market

Diverse business verticals like Apparel & Lifestyle, Healthcare, Hi-Tech, Publishing, Automotive, Engineering & Electrical Hardware, FMCG & Consumer Electronics, and Institutional


'Market Leader' and 'Knowledge Leader' of the Indian Supply Chain & Logistics Industry

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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