Air Canada SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 7754
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SWOT Analysis of Air Canada with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Air Canada

Parent Company

Air Canada Inc.

Category

International

Sector

Airlines

Tagline/ Slogan

The freedom to fly your own way; Go Far

USP

Canada's Largest and most recognized Airline

STP

Segment

Customers preferring comfort/reliability

Target Group

Upper middle class/ Business men

Positioning

Premium international airlines

SWOT Analysis

Strengths

1. Largest airline of Canada
2. Experienced workforce and a well-established infrastructure
3. Profitable international and business markets
4. The largest airline in Canada

5. Caters to over 170+ destinations globally

6. Nearly 35 million passengers fly with Air Canada annually

Weaknesses

1. While brand awareness is high, brand affinity is low
2.  Aging aircrafts in fleet is a concern

Opportunities

1. Flourishing tourism in Canada
2. Launch of low cost airlines

3. More penetration into global market by global brand awareness like top industry players

Threats

1. Government regulations
2. Foreign currency fluctuations
3. Low cost carriers

Competition

Competitors

1. WestJet Airlines
2. Air France
3. AMR corporation



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