Air Canada SWOT Analysis
Air Canada is one of the leading brands in the airlines sector. Air Canada SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Air Canada:
Quick Glance:
Air Canada Strengths
- Largest airline of Canada
- Experienced workforce and a well-established infrastructure
- Profitable international and business markets
- The largest airline in Canada
- Caters to over 170+ destinations globally
- Nearly 35 million passengers fly with Air Canada annually
Above are the strengths in the SWOT Analysis of Air Canada. The strengths of Air Canada looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Canada Weaknesses
- While brand awareness is high, brand affinity is low
- Aging aircrafts in fleet is a concern
These were the weaknesses in the Air Canada SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Air Canada Opportunities
- Flourishing tourism in Canada
- Launch of low cost airlines
- More penetration into global market by global brand awareness like top industry players
Above we covered the opportunities in Air Canada SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Canada Threats
- Government regulations
- Foreign currency fluctuations
- Low cost carriers
The threats in the SWOT Analysis of Air Canada are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Air Canada SWOT analysis.
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About Air Canada
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Canada Overview | |
|---|---|
| Parent Company |
Air Canada Inc. |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
The freedom to fly your own way; Go Far |
| USP |
Canada's Largest and most recognized Airline |
| Air Canada STP | |
| Segmentation |
Customers preferring comfort/reliability |
| Target Market |
Upper middle class/ Business men |
| Positioning |
Premium international airlines |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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