JetBlue Airways SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 8745
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SWOT Analysis of JetBlue Airways with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JetBlue Airways

Parent Company

JetBlue Airways Corporation

Category

Mainly domestic market of America but also International

Sector

Airlines

Tagline/ Slogan

You Above All

USP

In-spite of being a major player, it is not a member of any of the airlines alliances

STP

Segment

Middle class/Price sensitive upper middle class

Target Group

Customers looking for low cost and high quality

Positioning

Low cost carrier

SWOT Analysis

Strengths

1. Recipient of Highest in Customer Satisfaction Among Low Cost Carriers in North America Award for 8 consecutive years, thus has a very strong brand image in America
2. New and efficient aircrafts (youngest fleet amongst any major U.S. airline)
3. It was one of only few airlines which reported profit after the decline in airline industry post 9/11 attack
4. High customer satisfaction due to various facilities such as satellite radio, T.V set on each seat and all this at a low fare as compares to other players in the industry

5. Serves as a popular low-cost airline across 75 destinations

Weaknesses

1. It has less international destinations. Does not have presence in Asia and other unsaturated market
2. Higher costs linked to airline's several facilities are making the company less competitive

Opportunities

1. America is the single largest market in the world
2. Introduction of new planes has created the opportunity for new routes
3. Huge scope to expand in the Asian market

Threats

1. Most of the major airlines have undergone cost reformation to reduce the air fare
2. Rising fuel prices and problem of availability of fuel
3. Fluctuation in the demand of air travel especially after terrorists attack

Competition

Competitors

1. AMR corporation
2. Delta Airlines
3. Southwest Airlines

4. Sky West Inc



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