United Airlines SWOT Analysis, USP & Competitors

Posted in Airlines, Total Reads: 2557
Advertisements

SWOT Analysis of United Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Airlines

Parent Company

United Continental Holdings, Inc.

Category

International

Sector

Airlines

Tagline/ Slogan

Fly The Friendly Skies

USP

Customer focused, flyer friendly airline

STP

Segment

Business, luxury and leisure travelers

Target Group

High income individuals, corporates houses

Positioning

Premium airline with high service quality

SWOT Analysis

Strengths

1. Strong operational network (more than 5000 flights a day to 360 destinations across 6 continents).
2. Strategic Alliances (Founding member of Star Alliance).
3. Strong brand name and recognition
4. Relatively high employee productivity

5. Industry leading loyalty program

6. The company has over 85,000 employees world wide

7. Great customer experience with inflight entertainment and good branding through extensive advertising

Weaknesses

1. Weakening financial performance due to continuous losses
2. Heavy dependence on third-party service providers for customer service, maintenance, fueling operations, etc.
3. Direct involvement in 9/11 terrorist attacks was a sad incident
4. Strong Unions are a concern

Opportunities

1. Growing US airline industry
2. US economy back on track for growth
3. Growing global tourism and travel industry

Threats

1. Intense competition from low cost airlines offering discounted prices
2. Rising fuel prices is a challenge
3. Persisting risks of recession across the globe

Competition

Competitors

1. Delta Airlines
2. American Airlines
3. US Airways Group

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: