Lear Corporation SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 838
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SWOT Analysis of Lear Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lear Corporation

Parent Company

Lear Corporation

Category

Stamped Assemblies for the Automotive and Aircraft Industries

Sector

Parts for Auto & Aircraft Industries

Tagline/ Slogan

Moving Forward Together / Innovation & Technology get Connected

USP

Provide Complete Seating and Electrical Systems Worldwide

STP

Segment

Electricals & Parts for Auto & Aircraft Industries

Target Group

Major Automobile & Aircraft Manufacturer

Positioning

Complete Seating & Electrical Systems provider

SWOT Analysis

Strengths

1. Effective Demand Execution Process
2. Operational Reach is worldwide 35+ countries
3. Diversified Brand Portfolio
4. Focus on the Enhancement of R&D

5. Over 100,000 people are employed with the company

6. It is listed as a Fortune 500 company

Weaknesses

1.High competition means limited market share 
2.Overdependance on few companies can be a business risk

Opportunities

1. Mergers & Strategic Acquisitions
2. Targeting low Cost Countries
3. Focus on Green Energy Options

Threats

1. Neglecting Emission Norms
2. Intense and Tough Completion 
3. Uneven Price War

Competition

Competitors

1. Johnson Controls
2.Magna International
3. Magna International



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