TE Connectivity SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1645
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SWOT Analysis of TE Connectivity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TE Connectivity

Parent Company

TE Connectivity Ltd.

Category

Electronics

Sector

IT and Technology

Tagline/ Slogan

Every Connection Counts

USP

Responsible innovation

STP

Segment

Electronic components, communication and network solutions, subsea communication systems

Target Group

Consumer electronics manufacturers, telecom firms, defence and marine sectors

Positioning

Brand with a sense of purpose and a focus on sustainability

SWOT Analysis

Strengths

1. Global leader in passive components – it generated revenues which is significantly larger than many of its competitors
2. Diverse product mix and vertical exposure – offers broad portfolio of products to customers in various industries
3. Presence in 20 countries with over 90 manufacturing units
4. Revenue base spread over vast geographical area

5. Expertise in the field of electronics, components and networking for aerospace, medicine, defense

Weaknesses

1. High dependence on automotive and telecommunication industry can be troublesome if there is a slowdown
2.Raw material used is available only in small quantities with specific countries
3. Profits decreased which impacts investor confidence

Opportunities

1. Growth prospects due to acquisition of Deutsche Group – which is a provider of high-performance connectivity solutions in harsh conditions
2. Rising consumer electronics market – this market is supposed to generate revenues better than previous years
3. Rise in global demand for better and faster communication solutions

Threats

1. Risks associated with global, political, and economic relations makes it especially vulnerable due to its wide global presence
2. Environmental laws – it has to comply with different environmental laws and standards in EU, China and the US
3. The electronics market has competition

Competition

Competitors

1. Alcatel-Lucent

2. Corning Incorporated

3. CommScope, Inc.

4. Amphenol Corporation

5. Molex Incorporated



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