TE Connectivity SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1547

SWOT Analysis of TE Connectivity with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TE Connectivity

Parent Company

TE Connectivity Ltd.




IT and Technology

Tagline/ Slogan

Every Connection Counts


Responsible innovation



Electronic components, communication and network solutions, subsea communication systems

Target Group

Consumer electronics manufacturers, telecom firms, defence and marine sectors


Brand with a sense of purpose and a focus on sustainability

SWOT Analysis


1. Global leader in passive components – it generated revenues which is significantly larger than many of its competitors
2. Diverse product mix and vertical exposure – offers broad portfolio of products to customers in various industries
3. Presence in 20 countries with over 90 manufacturing units
4. Revenue base spread over vast geographical area

5. Expertise in the field of electronics, components and networking for aerospace, medicine, defense


1. High dependence on automotive and telecommunication industry can be troublesome if there is a slowdown
2.Raw material used is available only in small quantities with specific countries
3. Profits decreased which impacts investor confidence


1. Growth prospects due to acquisition of Deutsche Group – which is a provider of high-performance connectivity solutions in harsh conditions
2. Rising consumer electronics market – this market is supposed to generate revenues better than previous years
3. Rise in global demand for better and faster communication solutions


1. Risks associated with global, political, and economic relations makes it especially vulnerable due to its wide global presence
2. Environmental laws – it has to comply with different environmental laws and standards in EU, China and the US
3. The electronics market has competition



1. Alcatel-Lucent

2. Corning Incorporated

3. CommScope, Inc.

4. Amphenol Corporation

5. Molex Incorporated


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