Pemex SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1764
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SWOT Analysis of Pemex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pemex

Category

Petroleum

Sector

Energy

Tagline/ Slogan

We build the PEMEX of the future

USP

Second largest company in the world by total market value

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

One of the largest oil companies in Mexico

SWOT

Strengths

1.Mexico's nationalized petroleum company
2.Strong presence in Mexico
3.Has over 138,000 employees

Weaknesses

1.Cost of environmental hazards
2.Lowest production in the world
3.Protests against the privatization of Pemex

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition
3.Price control and Heavy tax

Competition

Competitors

1.Petrobras
2.Repsol


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