SWOT Analysis of Petrobras with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Oil & Gas
The challenge is our energy
Petrobras is the largest company in Latin America by market capitalization and revenue
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
Delivering the best despite all challenges
1.Brazil's semi public energy company 2.Strong presence in Mexico 3.World leader in development of advanced technology from deep-water and ultra-deep water oil production 4.Has over 80,000 employees 5.Largest company in South America by market value
1.Overdependence on Brazil 2.Accident on the P-36 platform 3.Strained relation between Petrobras and Bolivia after army takeover controversy
1.Increasing fuel/oil prices 2.Increasing natural gas market 3.More oil well discoveries 4.Expand export market
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