Petrobras SWOT Analysis, USP & Competitors

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SWOT Analysis of Petrobras with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petrobras

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The challenge is our energy

USP

Petrobras is the largest company in Latin America by market capitalization and revenue

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Delivering the best despite all challenges

SWOT

Strengths

1.Brazil's semi public energy company
2.Strong presence in Mexico
3.World leader in development of advanced technology from deep-water and ultra-deep water oil production
4.Has over 80,000 employees
5.Largest company in South America by market value

Weaknesses

1.Overdependence on Brazil
2.Accident on the P-36 platform
3.Strained relation between Petrobras and Bolivia after army takeover controversy

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market

Threats

1.Government regulations
2.High Competition
3.Political instability

Competition

Competitors

1.Pemex
2.Repsol

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