Royal Dutch Shell SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 16051
Advertisements

SWOT Analysis of Royal Dutch Shell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Dutch Shell

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Lets Go; You can be sure of Shell; Made to move further

USP

One of the six world's "supermajor"

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The leading oil and natural gas brand in the world

SWOT

Strengths

1.Biggest name in the field of energy
2.Strong brand equity being the 2nd largest energy company
3.High financial growth
4.Latest technology
5.Co-branding with Ferrari
6.Operations in over 90 countries having 44,000 stations

Weaknesses

1.Legal issues
2.Over statement of oil reserves controversy
3.Ambiguous corporate communications affected marketing
4.Human Rights and environmental issues degraded image

Opportunities

1.Acquisitions by buying out competition
2.Increasing demand for fuel

Threats

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Competition

Competitors

1.Chevron Corporation
2.Exxon Mobil
3.BP
4.Total
5.ConocoPhillips

The table above concludes the Royal Dutch Shell SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Royal Dutch Shell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: