Royal Dutch Shell SWOT Analysis, USP & Competitors
Posted in Energy, Total Reads: 13040
SWOT Analysis of Royal Dutch Shell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Royal Dutch Shell
Oil & Gas
Lets Go; You can be sure of Shell; Made to move further
One of the six world's "supermajor"
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses
The leading oil and natural gas brand in the world
1.Biggest name in the field of energy 2.Strong brand equity being the 2nd largest energy company 3.High financial growth 4.Latest technology 5.Co-branding with Ferrari 6.Operations in over 90 countries having 44,000 stations
1.Legal issues 2.Over statement of oil reserves controversy 3.Ambiguous corporate communications affected marketing 4.Human Rights and environmental issues degraded image
1.Acquisitions by buying out competition 2.Increasing demand for fuel
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