BP SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 13984
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SWOT Analysis of BP with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

BP (merger of British Petroleum & Amoco)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Beyond petroleum

USP

3rd largest energy company, 4th largest company in the world by revenues and one of the six oil and gas "supermajors"

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

BP's focus on meeting the growing demand for fossil fuels, manufacturing and delivering more advanced products, and enabling the material transition to a lower carbon future

SWOT

Strengths

1.One of the biggest in the energy sector
2.Top in market
3.Huge geographical reach
4,High quality operations
5.Very Strong Brand Name

Weaknesses

1.Cost of environmental hazards
2.Decline in production
3.Reaching Maturity

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.More oil well discoveries
4.Expand export market
5.Investment in alternate business

Threats

1.Government regulations
2.High Competition
3.Environment Regulations
4.Increasing Cost of Operations

Competition

Competitors

1.Chevron Corporation
2.Exxon Mobil
3.Royal Dutch Shell
4.Total
5.ConocoPhillips


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