Chevron Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 10259
Advertisements

SWOT Analysis of Chevron Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Chevron Corporation

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Human Energy

USP

One of the six world's "supermajor" and one of America's 5 largest corporations

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

The company which provides energy to the entire human race

SWOT

Strengths

1.Financial stability
2.Global market presence
3.Big Global Brand

Weaknesses

1.Cost of environmental hazards 
2.Declining products and reserves
3.Legal issues

Opportunities

1.Increasing fuel/oil prices
2.Increasing natural gas market
3.Capital investments in sector
4.CSR activities 
5.To reposition itself as energy company

Threats

1.Government regulations
2.High Competition
3.Fuel Cell and Electric Automobiles

Competition

Competitors

1.BP
2.Exxon Mobil
3.Royal Dutch Shell
4.Total
5.ConocoPhillips


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.