Repsol SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 3806
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SWOT Analysis of Repsol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Repsol

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Energy to build the future

USP

Participates in the motorsport MotoGP

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

One of the largest oil companies in Europe and South America

SWOT

Strengths

1.Spanish oil and gas company with global operations
2.Strong Distribution 
3.Strong brandname
4.Tieups with Honda racing in MotoGP
5. Employing over 40,000 people globally
6.Mergers and acquisitions have strengthened position

Weaknesses

1.Declining oil reserves
2.Environmental Hazards

Opportunities

1.New oil explorations
2.Expansion of refineries
3.Processed Petrol

Threats

1.Government regulations
2.High Competition
3.Environmental laws
4.Fuel Free Automobiles

Competition

Competitors

1.Petrobras

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