Schlumberger Limited SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 4237
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SWOT Analysis of Schlumberger Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Schlumberger Limited

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

Excellence in Execution

USP

Strong brand presence in Europe\

STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning

Being the best and efficient in every field

SWOT

Strengths

1.One of the world’s largest leading oilfield service providers
2.Global operations
3.Employs nearly 100,000 and operates in over 80 countries
4.Excellent technology
5,Large scale mergers and acquisitions improving its brand value

Weaknesses

1.Legal issues
2.Declining revenues
3.Severe cases of environmental issues
4.Oil spill controversies

Opportunities

1.Acquisitions by buying out competition
2.Increasing demand for fuel

Threats

1.Government regulations
2.High Competition
3.Environmental laws
4.Economic instability

Competition

Competitors

1. Baker Hughes
2.Halliburton


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