Olay Total Effects SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 12505
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SWOT Analysis of Olay Total Effects with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Olay Total Effects

Parent Company

Procter and Gamble

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Fight 7 signs of aging

USP

Keeps the skin younger with aging of the body

STP

Segment

Personal care – anti aging cream

Target Group

Middle aged and younger women above 25 years of age of higher middle class

Positioning

Prevents aging as well as makes one look younger than her age

SWOT Analysis

Strengths

1. Strong and effective marketing and promotion
2. Support of P&G
3. Effective in preventing anti aging and removing dark spots etc
4. Widely spread distribution network

Weaknesses

1. High price limits the target customers
2.Confusion over the original olay in different markets
3.Brand image less established than other products like Ponds

Opportunities

1. Explore international market
2.Product development and innovation
3.Expanding online presence

Threats

1. Presence of established brand names and stronger companies
2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands

Competition

Competitors

1.Ponds
2.Garnier
3.Lakme



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