Rin SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6585
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SWOT Analysis of Rin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rin

Parent Company

HUL

Category

Home Care – Detergents

Sector

FMCG

Tagline/ Slogan

Dugni Safedi Dugni Chamak

USP

Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns

STP

Segment

Home Care Detergent – Bar , Powder & Matic

Target Group

Every Indian Household – for washing purposes

Positioning

Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence

SWOT Analysis

Strengths

1.Launched in India as a bar in 1969 with the iconic lightning mnemonic
2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign
3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions
4. Powerful branding, advertising

5. Excellent distribution covering huge network from urban to rural areas

6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”

Weaknesses

1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement
2. Rivalry within own brand HUL through Surf Excel & Active Wheel

Opportunities

1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin
2. Improved distribution channel, which can lead to better market penetration

Threats

1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide)
2.Local detergent manufacturers

Competition

Competitors

1. Tide Naturals
2.Surf Excel
3. Active Wheel



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