SWOT Analysis of Rin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care – Detergents
Dugni Safedi Dugni Chamak
Rin strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns
Home Care Detergent – Bar , Powder & Matic
Every Indian Household – for washing purposes
Rin plays an integral part in enabling people to look good by providing demonstrably superior whites and hence giving the confidence
1.Launched in India as a bar in 1969 with the iconic lightning mnemonic 2. Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the “Kya Saboot Hai” campaign 3. Continuous Innovation – Introduction of Rin Matic especially for machine wash conditions 4. Powerful branding, advertising
5. Excellent distribution covering huge network from urban to rural areas
6. Innovative Campaigns over the years like “Uskisaari, merisaari se safedkaise”, “SafedikaShehanshah”, “Chamktisafedihai, machine aurRinMatickakaam”
1. Controversial Advertisement battle in court with P&G’s Tide over brand comparison in Rin’s advertisement 2. Rivalry within own brand HUL through Surf Excel & Active Wheel
1.Rin Safeedi Challenge, offering Rs 1 crore to those who can show a brand giving more whiteness than Rin 2. Improved distribution channel, which can lead to better market penetration
1. Threat from competitors, both internal (Surf Excel, Active Wheel) and external (Tide) 2.Local detergent manufacturers
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