Dabur Real Juice SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11027
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SWOT Analysis of Dabur Real Juice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Real Juice

Parent Company

Dabur

Category

Beverage

Sector

Food Products

Tagline/ Slogan

My Real Fruit Power

USP

Fruit flavored health drink

STP

Segment

For all people seeking a healthy fruit based drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

A fruit juice made from real fruits

SWOT Analysis

Strengths

1.Strong Dabur brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Slightly higher priced

Opportunities

1.Leverage successful brand Dabur

2.Advertise more

3.Buy out competition

Threats

1.Threat from other  drinks competitors

2.Threat from substitutes like fruit juices

Competition

Competitors

1.Onjus

2.Minute Maid



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