7Up SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 12592
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SWOT Analysis of 7Up with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

7UP

Parent Company

Pepsi Co

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Mood ko do lemon ka lift

USP

Fido Dido; Refreshing clear drink with a natural lemon and lime flavor

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

The cool Lemon Drink

SWOT Analysis

Strengths

1.Excellent branding and advertising through celebrities

2.Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
4. Strong backing of Pepsi brand, hence globally available
5. High penetration in urban as well as rural products

Weaknesses

1.Aerated drinks not popular with health conscious people
2. Constant pressure from other soft drink brands hence limited market share

Opportunities

1.Leverage successful brand Pepsi

2.Advertise more by celebrity associations

3.Buy out competition

4.More Brand recognition through online and offline medium

Threats

1.Threat from other aerated drinks competitors

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1.Sprite


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