Smokin Joes Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2714
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SWOT Analysis of Smokin Joes Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smokin Joes

Parent Company

Smokin Joes

Category

Fast food eating joints

Sector

Food Products

Tagline/ Slogan

Fresh Pizzas

USP

Freshly made pizzas

STP

Segment

People willing to have a hygienic and delicious non conventional meal at a restaurant

Target Group

Children and youth from middle and upper class

Positioning

Hot and fresh pizzas

SWOT Analysis

Strengths

1.Huge popular brand name and high brand loyalty

2.Hygenic food and quick service

4. Low pricing

5. Indianized menu.

Weaknesses

1.Brand Recall

2.Few outlets

3.Market visibility

4. All over India presence

Opportunities

1.Have more new and innovative products

2.Venture more into home delivery

3. Increase in disposable income.

Threats

1. Threat from local and established players.

2.Increasing awareness among people about health related issues.

Competition

Competitors

1.KFC

2.Pizza Hut

3.Dominoes

4.McDonald's

5.Subway

6.Papa John's Pizza

7.TacoBell



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