Ferrero Rocher SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11940
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SWOT Analysis of Ferrero Rocher with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrero Rocher

Parent Company

Ferrero

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Share something special

USP

Whole roasted hazelnut encased in a thin wafer shell filled with hazelnut cream and covered in milk chocolate and chopped hazelnuts wrapped in golden wrapper

STP

Segment

People looking to have high quality premium chocolate

Target Group

All age groups middle and upper class people

Positioning

Premium chocolate brand used for the perfect gift

SWOT Analysis

Strengths

1. Great taste and product

2.Excellent brand name & High brand loyalty

3.Good product packaging

4.Highly regarded as a global chocolate brand

Weaknesses

1.Expensive chocolates

2.Not easily available

Opportunities

1.Tap growing cities and retail chains

2.Have more variety and smaller gift packages

Threats

1.Other competing chocolate brands

2.Calorie conscious people

Competition

Competitors

1.Toblerone

2.Ghirardelli

3.Lindt

4.Cadbury



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