Naaptol SWOT Analysis, USP & Competitors

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SWOT Analysis of Naaptol with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Naaptol

Parent Company

Naaptol Online Shopping Pvt Ltd

Category

Ecommerce

Sector

Online  Retail-Home Décor, Automobile Accessories, etc

Shop Right, Shop More; Naaptol Kya Kiya

USP

Brand awareness and its reach in India

STP

Segment

Price conscious online shoppers

Target Group

Price sensitive, middle income customers

Positioning

Great products at affordable rates

SWOT Analysis

Strengths

1. Leveraging the power of India Post to deliver across the length and breadth of the country.

2. Handling online and offline sales together with customer service increases its power of customer acquisition.

3. Strong advertisement in about 35 publications and about 25  channels increased the brand of “Naaptol”

4. Strong focus for profits instead of simply following red ocean strategy.

5. Product portfolio includes apparel, mobile phones, consumer electronics, home furnishings, kitchen appliances, furniture

6. Has been recognized with several awards and distinctions

Weaknesses

1. Naaptol is not leveraging the full potential of ecommerce by treating naaptol.com as just another arm of their business
2. Limited visibility of Naaptol as an ecommerce portal

Opportunities

1.Acquisition of smaller ecommerce firms  
2.Concentration on naaptol.com as a strong second arm of business

3. Using their strong brand image to the maximum

4. More advertising to boost business and increase penetration in India as well as abroad

Threats

1.Various firms like Flipkart, Amazon, Snapdeal are strengthening their foothold in Indian online retail market.

2. Govt policies and regulations

3. Brand loyalty low due to many options available to customers

Competition

Competitors

1.Homeshop18
2.Flipkart
3.Snapdeal

4. Amazon



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