FirstCry SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 2717
Advertisements

SWOT Analysis of FirstCry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FirstCry

Parent Company

BrainBees Solutions Pvt. Ltd.

Category

Ecommerce

Sector

Online Retail-Apparel, baby products, diapers and toiletries and more

Tagline/ Slogan

Asia’s Largest Online Baby & Kids Store

USP

Variety of baby products at reasonable rates.

STP

Segment

Parents of young children who prefer online medium of shopping

Target Group

Middle income, young parents who are online shoppers

Positioning

Wide range of products covering different aspects of baby’s needs.

SWOT Analysis

Strengths

1. 1,000,000 plus customer base and one of Asia's Largest Online Portal for Baby and Kids Products

2.90,000 plus products from 1,200 plus brands.

3. Collaboration with brands like Funskool, Farlin, Mattel, Pampers, Disney etc.

4. Four rounds of fund raising from investors like Saif Partners, Valiant Capital Partner, IDG Ventures India etc.

5.Increased sales and brand visibility by venturing into offline mode of sale through its 100 stores in 85 cities. These are franchised stores.

6. Subscription services offered by it is a good customer retention strategy.

7. Concepts like “gift boxes” which it delivers to new mothers in collaboration with hospitals help in customer acquisition. It has delivered 6,00,000 plus firstcry boxes till date.

Weaknesses

1. It caters to niche segment which is yet to develop fully in India

2. Too much reliance on word of mouth publicity can be a drawback in a scenario when ecommerce giants like flipkart and Amazon have aggressive marketing campaigns.

Opportunities

1. Expansion to other countries

2. Diversification to include home décor products. Sports products etc.

3. Strong focus on. its private label business called Babyhug can be very promising

Threats

1. Competition from offline stores like Mom and Me. Mahindra Group which owns Mom and Me has recently acquired its rival BabyOye.

2. Online competitors like Hopscotch and BabyOye getting funding from investors like Helion Venture Partners, Velos Capital Partners etc

Competition

Competitors

1. BabyOye

2.Hopscotch

3.Flipkart

4.Amazon


The table above concludes the FirstCry SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to FirstCry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: