SWOT Analysis of AVG Anti-virus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT and Technology
“Tough on viruses, easy on users”
Easy to use and provides security from virus as well as internet threats
Computer users looking for online protection
Computer users dealing with software, internet and other applications
Positioned as an efficient antivirus tool which can provide anti-virus protection as well as internet security
1. Fully functional version is available free of cost 2. One of the earliest market entrants 3. Continuous product improvement and development 4. Provides security and protection from social networking website threats 5. AVG claims to have over 110 million users 6. Highly Popular 7. Available for Mobile too.
1.Complete security against new and latest viruses, trojans and worms is difficult unless customers update their virus databases regularly
1. Educating users about threat of viruses 2.Integration with internet service providers or software companies
1. Major new threats which can go undetected 2. Product development in current competitors in the market 3. Newly emerging competition
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