Viber SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1045
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SWOT Analysis of Viber with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Viber

Parent Company

Viber Media

Category

Application

Sector

Calling, Messaging & Picture sharing application

Tagline/ Slogan

Connect. Freely

USP

No username is needed. Only mobile number

STP

Segment

All Smartphone Users

Target Group

Customers who need Voice over Internet Protocol (VoIP) application (Relatively younger segment)

Positioning

Free calls, text and picture sharing with anyone, anywhere!

SWOT Analysis

Strengths

1. Huge customer base – Approx 400 million users in over 190 countries

2. Constantly innovating by introducing new platforms and adding fun new features including stickers and emoticons

3. Free text, calling, photo messages and location-sharing with Viber users

4. No registration, alias or invitations required

5. Instantly integrates with your own contact list

6. Best-quality mobile calls using 3G or Wi-Fi

7. Available on desktop also

Weaknesses

1. Intense competition means limited market share growth

2. Many similar apps gives people more choices & limited brand loyalty

Opportunities

1. Rapid technological development

2. Service expansion – Opportunity to expand to new services

3. Increasing internet penetration and number of smartphone users

Threats

1. Voice Over Internet Protocol is restricted in some countries

2. Intense Competition

3. Quality – Bandwidth is not same in all the countries

4. Product substitution

Competition

Competitors

1. Skype

2. Tango

3. Line

4. Talk free

5. Whatapp



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