Applied Materials SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 1974
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SWOT Analysis of Applied Materials with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Applied Materials

Parent Company

Applied Materials, Inc.

Category

Semiconductors

Sector

IT and Technology

Tagline/ Slogan

Think it, Apply it

USP

One of the best company in providing Nano manufacturing solutions

STP

Segment

Enterprises requiring semiconductors, TFT LCD, Display etc.

Target Group

Large enterprises

Positioning

Global leader in providing innovative equipment.

SWOT Analysis

Strengths

1. Strong focus on Research and development capabilities

2. Wide geographic mix

3.Diversified Product folio

4. Company has employee base of 15,410 people

Weaknesses

1. Low profit margin

2. Weak revenue growth of industrial segment

Opportunities

1.Strong presence in Asian market

2. Strategic Acquisitions

Threats

1. Fluctuating Semi-conductor market

2.Exchange rate fluctuations

3.Economic slowdown

Competition

Competitors

1. Intel

2. Texas Instruments
3. Samsung electronics



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