Intel SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 5281
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SWOT Analysis of Intel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Intel

Category

IT Product

Sector

IT and Technology

Tagline/Slogans

Sponsors of Tomorrow

USP

Market leader in Microprocessors

STP

Segment

Enterprise(and end customers)

Target Group

Intel targets enterprise but indirectly pulls the end customer

Positioning

Reliable and premium microprocessors

SWOT

Strengths

1) Huge R&D spend
2) Innovation
3) Market Leadership
4) Global Prescence
5) Strong Tie ups

Weaknesses

1) highly confined to PC segment

Opportunities

Intel has a huge opportunity in the mobile segment-Hardware as well as Software

Threats

Intel is lagging in the mobile and portable segment and the whole world s moving towards portable devices. Android, Apple and other devices are relying more on companies like Qualcomm than Intel

Competition

Competitors

1) AMD
2) Qualcomm
3) Apple


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